Sustainability Takes Hold in USA
American businesses are moving the ball forward. Recognizing that there is a business opportunity in being able to offer a more environmentally friendly product, they're embracing the marginal utility of sustainable design.
Take a look at this Business Journal article.
One quote describes the shift:
"Profits are important, he says, but there's more to business than profits. Taking care of the environment must also be part of the equation."
Later in the article:
"We're opening up a new market, and once that market opens up we'll have more demand and the price will go down," he says of the sustainable product market.
Labels: business
