L2ideas Green Blog

Exploring Environmentalism, Sustainability, and Business Solutions

Consumers will Pay More

Numerous industries report that consumers will prefer, and pay more, for items that are more environmentally sound.
Here are some links that ground this statement:


Still, national differences exist; in fact the UK is slightly less willing than other Europeans.

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Solar-powered Cell Phones

Solar-powered cell phones may soon be coming to a purse or pocket near you.

The flexible solar cells are made from organic dies and organic materials, which sounds like an excellent "cradle to cradle" design idea.

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Simplicity and Sustainability

This link got me thinking... are simplicity and sustainability different and disparate, related and compatible, or some mix?

My view is that simplicity and sustainability are different, but related and compatible.

If you are in the R&D stages of designing any product or service, then please keep both goals in the forefront of your thinking. Less waste and more product happiness are two things that consumers want.

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